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How the App Economy Has Transformed Product Strategy
Mobile apps can stake a pretty solid claim to being the single most important shift in consumer product behaviour in the last 5 years. Sure the devices themselves are pivotally important, but were it...
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The Tale of Nokia, Mobile First and Sonic Augmented Reality
At Midem this last weekend Nokia announced the launch of Nokia Music Plus, a premium iteration of its free Nokia Mix Radio offering. For €3.99 per month subscribers get an enhanced personalized radio...
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